Cernobbio Group helps B2B and DTC businesses improve digital revenue, modernize their commerce operations, and build the marketing technology foundation needed for profitable growth.
Cernobbio Group brings executive-level eCommerce and digital leadership to businesses that need more than campaign execution. We help companies diagnose what is blocking growth, align marketing and technology around measurable business outcomes, and build the operating model needed to scale.
We work across digital strategy, performance marketing, conversion optimization, lifecycle marketing, AI-enabled workflows, analytics, and commerce technology.
Digital revenue planning, channel mix strategy, CAC and LTV analysis, merchandising strategy, and roadmap development for B2B, DTC, and omnichannel businesses.
Paid search, paid social, shopping, marketplace advertising, SEO, AEO, affiliate, retargeting, and full-funnel acquisition strategy tied to business economics.
Site audits, funnel diagnostics, UX recommendations, A/B testing roadmaps, checkout optimization, lead capture, and customer journey improvement.
Email and SMS strategy, Klaviyo and HubSpot planning, segmentation, automation flows, win-back campaigns, and post-purchase journeys.
Platform evaluation across Magento/Adobe Commerce, Shopify, BigCommerce, CRM, PIM, analytics, attribution, and marketplace systems.
AI-assisted content workflows, guided selling, chatbot strategy, conversational agents, and practical AI use cases for revenue and operations.
A focused review of your digital growth engine — traffic quality, conversion performance, lifecycle marketing, technology stack, reporting, and near-term revenue opportunities.
Craig is an eCommerce and digital growth executive with 20+ years of experience building digital operations into primary revenue drivers across DTC, B2B, retail, marketplace, and multi-channel businesses.
He has led digital transformation, performance marketing, CRM migration, CRO, marketplace growth, martech strategy, AI-enabled workflows, and full P&L-oriented growth initiatives across complex businesses.
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